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Ninety-Six Percent Of Americans Think Home Ownership Is Important

home ownershipOver 9 of 10 People Said Home Ownership Is Important

Survey results just released by Prudential Real Estate show that over 9 of 10 people surveyed (96 percent) feel that home ownership is still important.  In addition, 77 percent of the respondents feel that the real estate market and property values will recover.  This is up from 73 percent that felt this way at the end of 2012 and up from 70 percent that felt this way a year ago.

Other Survey Highlights Include:

  • 87% of sellers are committed to seeing a sale through if their home doesn’t sell quickly, and 67% are open to additional guidance from their broker/agent on how to better market their home. 62% are willing to make repairs or redecorate in order to attract more interest.
  • Among all age groups surveyed, Generations X and Y remain most confident that real estate and property values will recover.
  • Confidence among “contemplators” – those who considered buying or selling a home within the past year but didn’t – jumped a full 12 points from Q2 2012 figures.
  • Contemplators’ net favorability of the real estate market increased 10 percentage points over Q2 2012 figures. Primary reasons why contemplators haven’t made a move include “waiting for the right opportunity” and “haven’t found the home I want yet.”
  • 78% of women said homeownership was “very important” vs. 70% of men.